Upcoming workshop: Audience development · 7. Juni 2024
Audience Development with the help of visitor and non-visitor surveys · Free Crash Course
June 7th 10:00 a.m. - 2:30 p.m. · O-Ton Cologne (Kyllstrasse 7A, 50678 Köln)
Crash Course: Visitor and non-visitor surveys for the audience development of cultural events
• Visitor surveys versus non-visitor surveys
• Practical development of a questionnaire
• Formulation of research questions
• Strategies for target group identification and positioning
• Data analysis - derivation of insights for the further development of events
• Pricing and communications planning
Lecturer:
Prof. Dr Tibor Kliment: Professor of Empirical Media and Cultural Marketing at the Rheinische Hochschule Köln.
To register please fill out the form below:
