Knowledge Base

This space is for sharing knowledge among music film festivals and other cultural event managers. It provides training and guidelines for online marketing, SEO and SEA, as well as on visitor research and non-visitor studies.

RED – short for Re-Educating Digitisation – is an Erasmus+ funded cooperation project of 7 European organisations.


All festivals (no matter what focus, may it be films, theatre, literature or music) are under pressure to grow, to reach young audiences and audiences with migrant background. The generational shift asks for different communication, different formats and methodologies. A huge challenge that cultural institutions face is to reach target audiences effectively. But how do you know, if your communication is effective?

Have you ever closed the Facebook statistics page with a frustrated sigh? Have you already tried to make sense of your website statistics but didn’t get anywhere? And did you wish to have all your data well-arranged in one place?

The Project “Re-Educating Digitisation” (RED) got your back and gives you the software skills to perform on a scientific level! With our guide on data analysis you will be able to set up reporting tools that help you visualize all your data. Additionally, learn to analyze these data findings and evaluate your online communication!

Would you like to improve your evaluation system of your exhibitions, events and festivals? Design effective visitor surveys with our guidelines and improve your formats! The project RED will provide you with qualitative and quantitative methods to improve your visitor surveys successfully.

Ever heard of non-visitor surveys? In order to extend your audience non-visitors and almost-visitors need to be detected and reached. RED will create and provide a non-visitor surveys model for cultural operators that will help in the audience development process. Further, don’t miss out on our webinar on innovative ideas for audience development at film festivals! We will keep you informed here.

Reporting Tools

Reporting Tools

Here you will soon find an easy-click-through manual for setting up reporting tools for your data streams.

Visitor Research

Here you will soon find an online workshop on how to improve your event evaluation including a test license of SPSS for 3 months.

Visitor Research

Non-Visitor Research

Non-Visitor Research

In this online workshop you will get a clear picture on who is not yet coming to your events, how to reach them and how to adjust your marketing strategy.

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